OMG NZ beta-tests TikTok

AUCKLAND, Wednesday: Tiktok For Business and Omnicom Media Group have successfully carried out a closed beta testing partnership throughout Q1 of 2021, to launch the TikTok Ads Manager platform for agencies and direct advertisers in New Zealand.

OMG Auckland head of platforms & capabilities Azriel Chan said (via a release from Drum NZ PR): “This is the first partnership of its sort and further strengthens OMG’s dedication to supporting and launching new products to OMG agencies and clients in the New Zealand market.

“During the beta testing, all OMG NZ clients across OMD, PHD and Hearts & Science were able to leverage the TikTok Ads Manager platform’s suite of targeting, optimisation, measurement, ad-formats and creative solutions. 

“Following the successful beta testing partnership with OMG, TikTok Ads Manager has now become available to all agencies and direct advertisers in NZ.

“Our ability to cement a beta test partnership with TikTok Ads Manager is highly regarded by our clients. We saw great advantages with full control to curate audiences, build creatives and leverage TikTok’s platform to optimise campaign performance in real-time, achieving cost-effective results for our clients.

“Following this success, we look forward to working closely with TikTok to drive continued innovation with their new ad formats and continue to deliver value propositions to our clients.

Sydney-based TikTok ANZ global business solutions GM Brett Armstrong said: “TikTok has continued to grow in popularity with Kiwis, which has given brands the opportunity to create TikToks, not ads, that speak to the TikTok community and invite them in to join a conversation.

“Consumer acceptance and engagement with advertising on TikTok has highlighted the value of the platform for future client campaigns.”

“On TikTok, marketers can place their brand at the forefront of innovative storytelling and creative content to connect with audiences in ways they can’t elsewhere.

“OMG are a leading partner for our TikTok For Business platform in New Zealand. It was a natural extension of this trusted relationship, to come together with the group to beta test TikTok Ads Manager, giving their portfolio of clients exclusive first access to this expanded range of marketing solutions.

“We are excited to work with OMG to deliver innovation to the Kiwi ad market, as we launch more ways for brands to be creative storytellers and meaningfully engage with the TikTok community.”

PHD Auckland chief technology officer Christophe Spencer said: “The TikTok beta partnership gave us the opportunity to test a range of targeting opportunities and formats across an increasingly important channel.

“Consumer acceptance and engagement with advertising on TikTok has highlighted the value of the platform for future client campaigns.”

Hearts & Science Ponsonby digital director Michael Delaney said: “The opportunity to launch TikTok Ads Manager in New Zealand has enabled our clients to leverage this platform strategically as part of a wider screens approach when speaking to Gen Z, Millennials and beyond.”

OMD Auckland head of performance Jake Calder said: “TikTok offers the ability to target a unique audience that can be hard to reach through more traditional channels.

“TikTok’s passionate userbase is highly engaged with their content, and ad formats fit seamlessly within user feeds, resulting in strong user interaction with our brands.”

About OMG
Omnicom Group Inc is a global media, marketing and corporate communications holding company. Omnicom’s branded networks and specialty firms provide services in four disciplines: advertising, CRM, public relations and specialty services (including OMD, PHD, Drum, and Hearts & Science.

• omnicommediagroup.com
• hearts-science.com/en-nz