April 21, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Twitter Integrates With Nielsen In Bid For TV Dollars

Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies. The company will integrate Nielsen Media Impact (NMI) and Nielsen Ad Intel — solutions that help advertisers to measure and plan campaigns across a variety of media platforms — into the Twitter Amplify video adContinue reading »

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