The Interactive Advertising Bureau (IAB) NewFronts presentation’s tagline for 2021 is intended to hit a little close to home. The tagline–“Living the Stream”–pays homage to the digital video boom that has only intensified over the course of the Covid-19 pandemic, which pushed consumers to watch more programming than ever before. But, it’s also a knowing…
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In a world where nearly everyone is always online, there is no offline.
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