Remember when telcos kept dropping billions on media and ad tech assets because they just couldn’t wait to activate their first-party data for advertising purposes? Didn’t pan out. This week on The Big Story, the team dives into the “why” in the wake of private equity firm Apollo Global Management’s $ 5 billion acquisition of Verizon… Continue reading »
The post The Big Story: Hanging Up On Ad Tech, Tuning Into CTV appeared first on AdExchanger.
More Stories
Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand
NZ Fashion Week postponed amid economic downturn
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership