December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

P&G’s Benjamin Spiegel Admits What He Got Wrong

Benjamin Spiegel, global chief digital officer for Procter & Gamble’s beauty segment, is not afraid to admit that some changes in consumer behavior he thought might occur during the pandemic … well, did not occur. “There were a lot of things that we assumed would happen early on that, in the end, didn’t quite pan…
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