With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $ 9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $ 56 billion category this… Continue reading »
The post Marketers Face A Radically New Supply Landscape In CTV appeared first on AdExchanger.
More Stories
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids