Publishers and ad tech companies have lately been treated to some interesting new information about how Google has managed its programmatic advertising business through the years. Specifically, they have learned about Project Bernanke, a secretive program in which Google cut previously undisclosed deals with big partners like Facebook to assure preferential pricing and winning bids.… Continue reading »
The post Avoiding A Bad Google Breakup appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup