December 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Out-of-Home Campaign Wants to Make You Think About How You’re Feeling

Having candid conversations about mental health has always been at the core of Madhappy’s mission, but the lifestyle brand took its messaging to a new level during Mental Health Awareness Month in May. Madhappy released “Optimism Is Everywhere,” its first out-of-home campaign with 30 billboards placed across Los Angeles to remind city dwellers to check…
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