By Ross Nicol, VP EMEA, Zefr This article is sponsored by Zefr. The Global Alliance of Responsible Media (GARM) suitability standards represent a sea change for the industry. To this point, polarizing opinions about what counts as appropriate content created debilitating and often damaging confusion. This became especially apparent in the use of blunt keyword… Continue reading »
The post What It Will Take To Foster A Responsible Media Ecosystem appeared first on AdExchanger.
More Stories
Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps
NZ agencies recognised in APAC rankings
Travel Ad Debunks Cold War Cliches in Pitch-Perfect Satire