“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior.… Continue reading »
The post Why Are Large Agencies Struggling To Adapt To Digital TV? appeared first on AdExchanger.
More Stories
Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Trevor Birchett Named Chief Meteorologist at WATN in Memphis
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle