The Ears Have It

AUCKLAND, Monday: The Radio Bureau holds its Power of Audio conference (in conjunction with AUT University) on campus next week. This free event will mark the first presentation of TRB’s comprehensive neuro study into the effectiveness of radio advertising – In One Ear: Radio & Memory Encoding.

The event also includes talks from Brian Hill (GM APAC, Neuro-Insight), Ralph van Dijk (ECD, Eardrum), James Butcher (head of digital audio, NZME) & Richie Culph (group creative content lead, MediaWorks), Phil Grey (Free FM), and Lewis Tennant, Matt Mollgaard & Rufus McEwan (AUT sonic cultures research group).

The Power of Audio will take place next Tuesday 22 June at AUT University’s WG403 lecture theatre (WG Building, 2 Governor Fitzroy Place).

• Book here