IP addresses – internet protocol, for the uninitiated – have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses from… Continue reading »
The post Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War appeared first on AdExchanger.
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