How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records

Last week, to close out the promotion of its widely hyped BTS meal, McDonald’s released–not one, but two new lines of merchandise to accompany the collaboration with the wildly popular K-pop band. The “Saucy Collection” included tees, a tote, keychains and cushions adorned with anthropomorphic doodles of burgers, fries and other McDonald’s treats, hand-drawn by…
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