After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and… Continue reading »
The post Big Upfront Deals Could Squeeze Programmatic Inventory appeared first on AdExchanger.
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