Since becoming WPP’s CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
TikTok’s Tricky Suitors; The New Age Of Upfronts
IMANZ debuts inaugural partner showcase
Adweek Podcast: Building an Agency Culture Where Creativity Can Thrive