Since becoming WPP’s CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index