In its quest for widespread adoption, Unified ID 2 has nabbed another important cosign. In an Adweek NexTech event on Wednesday, holding company IPG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG. “The Trade Desk and IPG are…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards