Back to Plan A

SYDNEY, Friday: Opr is to revert to its original name, Ogilvy PR, in line with Ogilvy’s global strategy and the recent launch of the Ogilvy Network in Australia and New Zealand.

Richard Brett, Sydney-based ceo of Ogilvy PR and Ogilvy Health, said: “The Ogilvy Network brings together all of its capabilities, advertising, experience, PR, health, and growth and innovation, under one brand and operating structure which it says gives clients greater ability to leverage Ogilvy’s borderless services.

“We are thrilled to be able to put the Ogilvy name back – front and centre,”

“We are thrilled to be able to put the Ogilvy name back front and centre of our brand; as we are all so proud of the Ogilvy brand, its rich heritage and everything that it stands for both creatively and as a people first global business,” he said.

“This change is in line with, and a natural step in, our journey as part of the Ogilvy Network here in Australia and New Zealand, as we focus on operating, innovating, and creating at the intersections of all our capabilities to deliver a seamless experience for our clients, and the best career development opportunities for our people.”