How do you send a message to avid gamers–of all generations–that your movie isn’t just a spoof of their favorite genres, but is in fact a celebration of them? That was the assignment given to Los Angeles agency Petrol by the marketing team behind 20th Century Studios’ upcoming movie, Free Guy. The theatrical release stars…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist