By Lyndon Campbell, corporate SVP of sports and brands at MarketCast This article is sponsored by MarketCast. This year, sponsors will spend more than $ 20 billion with sports leagues in North America and more than $ 60 billion globally. The appeal for brands sponsoring live sports is simple: It remains one of the few categories in… Continue reading »
The post Calling Our Shot: Predicting The Future Of The Sponsorship Game appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware