Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO of advanced TV data platform Blockgraph, which is jointly owned by Comcast, Charter and ViacomCBS. TV advertisers in particular need a wide range of capabilities in order to tie media spend with viewing and campaign… Continue reading »
The post Blockgraph Is Launching A Clean Room For TV Ad Measurement appeared first on AdExchanger.
More Stories
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids