Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder of IPONWEB, speaking onstage at AdExchanger’s Programmatic IO event in New York City on Monday. About to find out we are. Ready or not, third-party cookies will eventually be tossed onto the dust heap of… Continue reading »
The post Prog IO: Stop Whining And Start Adapting To A Cookieless World appeared first on AdExchanger.
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