Online retailer Public Goods wanted to push its own creative boundaries in a campaign that would break it into the alcohol space for the first time. So instead of a typical product spot, the brand planned to make a food porn-style, slow-motion commercial of nothing but wine pouring into elegant stemware, backed by a smooth…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week