Inside Coca-Cola’s Digital Experimentation to Drive B-to-B and Ecommerce Growth

Coca-Cola is on “a new journey” as a company in how it intends to engage and sell to consumers using online communications that will connect with people’s desire “to be together”–be it virtually or physically. With its main red label brand having released its “Real Magic” brand platform in October prior to the parent company…
Adweek Feed