November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pret a Manger Extends Digital Offer Introducing First Loyalty Program

Reaffirming its policy of creating “Random Acts of Kindness” for customers, the U.K.-based international coffee chain Pret a Manger is aiming to drive more regularity from consumers as it trials its first loyalty program with rewards that range from cookies, coffee and even free popcorn. From Nov. 30, “Pret Perks” will start beta testing beginning…
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