‘Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as the brand debuts an emotional campaign that takes a look at how grief can play a natural part of the season. For “Holiday Ride,” the brand collaborated with agency Commonwealth//McCann to bring the story to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist