Stuff ends 2021 on a high

Following a period of absence, Stuff has re-joined Nielsen Digital Content Measurement reporting, seeing its unique audience reach 2.42 million in November.

The data – released last week – provides a comprehensive content consumption measurement across every major digital platform reporting audience data, and puts Stuff’s site audience ahead of its main competitor.

In the News and Information category, Stuff took out the top spot in almost every metric including page views and time spent on the site.

The media owner and publisher says that the results reflect a successful year for Stuff. 

Advertising revenues have grown strongly year on year across a number of sectors with particularly strong growth in digital and property advertising. The market-leading Stuff Ads self-service platform has also experienced double-digit revenue growth as it offers new audience opportunities to Kiwi businesses. 

New products and offerings launched during the year have included the NowNext survey platform and the acquisition of Ensemble. The Forever Fund, which invests in smart startups that have a positive impact on the environment, was launched to drive customer engagement and diversity in reach.

During 2021, Stuff also made key appointments to the executive team including most recently Joanna Norris, Chief Content Officer, and Dina Hay, Chief Data & Insights Officer.

“We’re thrilled to end the year on a high,” says Stuff Chief Revenue Officer Andy Symons. 

“We’ve worked hard in 2021 to find new and innovative ways to connect our partners’ brands and businesses to our audiences. Our connection with New Zealanders continues to grow across our channels with record numbers of visitors and some of the deepest engagement we’ve ever had.”

Chief Content Officer Joanna Norris says Stuff’s strong audience result is testament to its trusted journalism which continues to deliver unrivalled scale and connection to New Zealand communities. 

“These are extraordinary times and New Zealanders turn to us for journalism they can trust. Our strong network of journalists across the country ensures our success nationally. After a period of Nielsen not measuring our full offering it’s great to be back, and see the numbers once again accurately reflect our position as the market leader.” 

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