What can marketers do to separate the snake oil from the good stuff when it comes to identity resolution and cookieless technology? In a nutshell: “Buyer beware,” says Michael Komasinski, newly appointed global CEO of Merkle, the performance marketing and data-focused arm of Japanese holding company Dentsu Aegis. Komasinski is new to the role – he… Continue reading »
The post Getting In The Weeds On Identity With Merkle Global CEO Michael Komasinski appeared first on AdExchanger.
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