Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade. The data-driven practices and strategies associated with it often cut down on marketing budgets while maximizing ROI. But that doesn’t solve the growing problem of accessing customer data in order to develop long-term relationships. The…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Zitcha names Josh Forsyth as APAC sales lead
Tiny home auctioned for $1 to support tradies’ mental health
MediaWorks adds new billboards in Tāmaki Makaurau