“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile USA. 2021 brought unprecedented consolidation across ad tech. But there’s one particularly striking mini trend that’s emerging: Gaming studios are merging with… Continue reading »
The post The Real Reasons Gaming Companies Are Merging With Ad Tech appeared first on AdExchanger.
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