“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile USA. 2021 brought unprecedented consolidation across ad tech. But there’s one particularly striking mini trend that’s emerging: Gaming studios are merging with… Continue reading »
The post The Real Reasons Gaming Companies Are Merging With Ad Tech appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected