Perish the thought, but for many viewers, the Super Bowl is about more than the ads. With linear TV viewing down, fewer people are seeing them. And when they do, the social chatter is likely to be critical–or worse, neutral. An analysis of online conversations during the last five Big Games by Influential, an AI-powered…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Discover AALLLLL the Good Stuff with AA’s campaign quiz
Resume Rewind: ADWEEK CEO Will Lee Recalls the Early Days of His Media Career
BrandSpace launches smart ad buying