November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Infographic: Are Super Bowl Ads Still Worth It?

Perish the thought, but for many viewers, the Super Bowl is about more than the ads. With linear TV viewing down, fewer people are seeing them. And when they do, the social chatter is likely to be critical–or worse, neutral. An analysis of online conversations during the last five Big Games by Influential, an AI-powered…
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