oOh! expands Auckland street furniture network

AUCKLAND, Today: oOh!media New Zealand has expanded its advertising-funded street furniture network across the greater Auckland region.

General manager of Nick Vile said: “The expansion of the network not only supports Auckland Transport’s critical public transport service delivery but will further strengthen oOh!’s audience reach within the region.

“This latest extension is designed to match the ever-increasing development of housing across Auckland. 

“The addition of these new locations will further add to oOh!’s unmissable advantage by expanding its network of advertising locations across the isthmus, delivering audience to advertisers in new suburban and CBD locations, providing advertisers with even greater scale and more opportunities to reach their audience. 

“oOh! has already completed the installation of 100 new classic advertising panels, with the deployment of 30 digital panels to be completed by April 2022.

“Classic panels have been installed into locations including Hobsonville, Maraitai, Pukekohe, Beachlands, Drury South, Warkworth and Snell’s Beach.

“Notable new central sites include Halsey St, Quay St, Lower Albert St, and the Strand, supporting major public transport projects. 

“oOh! is very pleased to be working closely with Auckland Transport on this expansion project, integrating into AT-owned infrastructure to include advertising panels and to support its sustainability positioning.

“Classic panels have been installed into Hobsonville, Maraitai, Pukekohe, Beachlands, Drury South, Warkworth and Snell’s Beach.”

“oOh! will be powering the classic ad panels through inclusion of solar panelling. Further to this, the oOh! maintenance team will be taking over all cleaning and maintenance responsibilities for this upgraded infrastructure.

“This expansion is a natural progression for the network in Auckland. We’re excited to further strengthen our longstanding partnership with Auckland Transport and as well showcasing our continued investment in Auckland by providing new locations to match the expansion of the city and delivering advertisers further opportunities to reach even more ‘on the go’ Kiwis.”

oOh!media NZ head of marketing Kelly Harvey said: “Importantly, the rollout of such an expansive network of solar-powered advertising assets supports our sustainability ambitions and sits alongside other projects such as recycling all our posters into fence posts, and a continuation of powering our digital product with 100% renewable energy.

“It’s a win win for advertisers and the environment.

“In conjunction with smart location positioning, there has been a continued focus and investment into product quality with all digital screens deployed being state-of-the-art ultra-high-definition 75-inch screens, capable of delivering 4K content and adjust illuminance dependent on ambient light conditions.”

AT business development manager Daniel Oxnam said: “oOh!media’s ever-growing commitment to Auckland Transport’s sustainability goals and focus on the customer experience while the bus shelters continue to highlight oOh!’s service and dedication to the network.

“We are excited to be working with the team to further expand Auckland’s offerings, whilst also moving toward a greener future.”

About oOh!media
oOh! media is a pioneering media company changing the face of the out-of-home industry in Australia and New Zealand. Its network of 37,000+ digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities.

• www.oohmedianz.com