Easy Crypto appoints MBM as media agency of record

New Zealand crypto currency retailer Easy Crypto has appointed MBM as its agency of record for media and Google Marketing Platform servicing.

Easy Crypto is a New Zealand business on a mission to make cryptocurrency accessible and understandable so that everyone can get involved in the crypto market. 

MBM was appointed at the end of last year without a pitch after identifying a path forward to set up digital marketing foundations for the Easy Crypto business at pace, and to accelerate into market with an impactful multi-channel media programme. 

Together, MBM and Easy Crypto look forward to expanding the Kiwi-born brand globally to make trading cryptocurrency more easy and accessible for millions around the world. 

Easy Crypto’s Regional Head of Marketing Oceania, Steven Blackburn says: “We’re thrilled to be heading into 2022 with an MBM media and digital partnership. The combined offering from the Publicis Groupe plus the talented team at MBM have helped deliver the technical prowess and performance innovation that we were looking for as we embark on our exciting next phase of global growth from our home in New Zealand. 

“Easy Crypto is one of the world’s fastest growing cryptocurrency retail platforms. We offer customers a safe, secure and simple way to buy, sell and trade cryptocurrencies. In essence we make it easy. We believe in bringing the crypto revolution to the entire world, so that everyone has the opportunity to access financial equality and freedom.” 

MBM Chief Digital Officer, Emily Isle says of the appointment: “The partnership felt like a great match from the start, with a passionate on-the-ground MBM team backed by the Publicis Global network to fuel Easy Crypto’s growth trajectory in an emerging vertical. From search gurus to analytical rocket scientists, everyone at MBM is excited to work on Easy Crypto, grow the kiwi-born brand globally and deliver effective and creative digital experiences.”

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