Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh. With a newly released $ 5.3 million (four million pounds) campaign, the “Should’ve Gone to Specsavers” line will now aim to relay the purpose and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
AppLovin’s Play To Reach Non-Gaming Advertisers
JCDecaux’s 50th Smartframe unlocks new reach and impact for brands