November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Attribution Is Overrated

​​“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Green, vice president of marketing and innovation at Coegi. In a cookieless world, attribution is old news.  Let’s be honest: Multi-touch attribution (MTA) has always been challenging to pullContinue reading »

The post Attribution Is Overrated appeared first on AdExchanger.

AdExchanger