November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Microsoft Ads Chief Rob Wilk On Why Advertising Is The Company’s ‘Newfound Religion’

Microsoft is the multitrillion-dollar advertising company that nobody saw coming. There’s a reason for that. Until recent, Microsoft was a distant and relatively uninvested competitor in the advertising sector. The company didn’t have ad tech, exactly, and its own properties – MSN, the Bing search engine and the Edge browser – never gained marketer mindshare.Continue reading »

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