How E.l.f. Turns First-Time Buyers Into Brand Loyalists

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f. “We’re not just trying to reach our current customers,” Chopra said. “We’re looking to build long-term relationships with new ones.” E.l.f.’s main mechanism to draw people in… Continue reading »

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