“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by TJ Sullivan, EVP of sales at Digital Remedy. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com on Monday. As the consumer journey has grown more complex, marketers… Continue reading »
The post Why Your Attribution Strategy Is Failing in CTV/OTT – And How To Fix It appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware