TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on Monday, spending $ 150 million for Swiss publisher data company 1plusX. 1plusX had raised just over $ 17 million since it was founded in 2014. The acquisition is meant to bolster TripleLift’s two-pronged focus on CTV and… Continue reading »
The post TripleLift Snags 1plusX For $ 150 Million, Its First-Ever Acquisition appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist