DTC Brands Flock to Walmart and Find a Mutually Beneficial Relationship

Direct-to-consumer razor brand Harry’s and big-box retailer Target generated a lot of buzz in 2016 when they announced a partnership intended to marry the best of DTC with physical retail. Shortly after, according to research from analytics firm Numerator, Harry’s sales tripled as big-name competitor Gillette saw a “substantial decline in share” at Target. Today,…
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