What ‘Pee in a Busch’ Can Teach Marketers About Provocative Sustainability

It’s been an up and down year when it comes to beer and bodily orifices. For Pabst Blue Ribbon, a seemingly impromptu tweet in January about eating ass resulted in the brand manager losing his job. For Busch Light, however, a tweet about peeing into its beer cans resulted in positive buzz and a steady…
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