December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Old Navy’s Answer to Inflation: A Price Lock on Kids’ Clothes

Old Navy has started referring to itself as “America’s most Democratic clothing brand,” and, as such, said it is providing families a respite from surging prices as inflation becomes a dominant concern in many households. The retailer, which created its Spring ad campaign using TikTok user-generated content, announced it is implementing a “Price ON-Lock” policy,…
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