BCG2 cultivates its rural portfolio

BCG2 has been awarded the Terragen account in both Australia and New Zealand. 

Terragen is a world-leading agricultural biologic company that harnesses the power of nature to create biological products that significantly improve animal wellbeing, soil quality and plant growth.

A publicly listed ASX company, Terragen was established in Australia in 2010. The company now has a full New Zealand operation on the ground, led by ex-Fonterra GM Paul Grave.

Jim Cooper, Managing Director and CEO of Terragen, says: “BCG2 impressed us with their deep understanding of rural and agri-science and can offer our business the kind of specialist expertise that will help us accelerate our ambitious growth plans on both sides of the Tasman.”

“Rolling up our sleeves and working with a business at the forefront of rural science is an exciting journey,” says Michael Jarvis, BCG2 MD. “Science driven solutions in the rural sector are increasing productivity, providing greater return on investment, and pushing towards a more environmentally sustainable world.”

BCG2 has already redesigned the Australian website (terragen.com.au), as well as producing new packaging, collateral and comms for Terragen’s two key products Mylo® and Great Land Plus®.  

Mylo® is a ground-breaking formula that’s proven to improve milk production in cows and weaning weights in calves. Great Land Plus® is a patented liquid biological conditioner that improves soil characteristics and benefits the environment.

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