Lone River Ranch Water–which quickly catapulted from its Far West Texas origins to national hot seller, putting its no-frills agave-based canned cocktails and the subcategory on the map–has dropped its first brand extension with a margarita-inspired drink. Ranch Rita, with 6% alcohol by volume, key lime and “hints of tequila spice,” debuts with a campaign…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads