“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Andre Swanston, SVP, media and entertainment vertical, TransUnion. Over the past few years, amid the reeling following cookie deprecation announcements from Apple and Google, I’ve heard industry pundits sound the alarm over the viability of… Continue reading »
The post Why IP Addresses Aren’t Going Away Any Time Soon (Yes, You Heard Me) appeared first on AdExchanger.
More Stories
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024