The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app...
Soon
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming...
AUCKLAND, Monday: Flying Fish and Comms Council are back with the 14th instalment of the infamous Battle of the Ad...
The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year. The post Programmatic Ads:...
Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo...
Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy. The...
As it experiments with checkout-free and pay-by-palm technology to streamline the shopping experience (and maybe collect some additional user data),...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...