Having an eco-friendly brand strategy has taken center stage for leaders in the food and beverage space in recent years. Pepsi’s chief marketing officer, Todd Kaplan, and Clif Bar & Company’s svp of impact and communications, Roma McCaig, joined a panel at Adweek’s Sustainability Summit to discuss their companies’ latest sustainability initiatives — from procurement…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run