December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBA’s Ja Morant and Rapper Lil Baby Go Into ‘Dark Mode’ for New Beats by Dre Ad

A knee injury may have sidelined the NBA’s Ja Morant from the playoffs, but the Memphis Grizzlies point guard will continue to be front and center in a new campaign for Beats by Dre. The music video-style spot, featuring an original song from Lil Baby written especially for Morant, originally dropped on TV last weekend….
Adweek Feed