The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match Meta or Google. For one, TikTok under-attributes conversions compared to the other platforms, mainly because its tracking abilities are so nascent (although adding third-party cookies to its pixel should help). On the flip side, although… Continue reading »
The post The Big Story: TikTok’s Missing Attribution appeared first on AdExchanger.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce