“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Valerie Bischak, general manager and head of growth at Amobee. Most advertisers have heard of “The Rule of 7.” For an advertising message to stick with consumers, they must hear it a minimum of seven… Continue reading »
The post Forget the Rule of 7: It’s Time to Reduce Ad Repetition appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run